Watch the right names
Choose the person or business name and relevant location. Searches may return other people with the same name, so identity checks matter as much as the alert itself.
Review each signal
We distinguish a source we opened and matched from a result we could not verify. Search coverage is never exhaustive: private sites, paywalled pages and new pages can be missed.
Decide what to do next
If a new result is genuinely yours and harmful, assess publisher correction, an eligible removal route or a repair plan. If there is nothing to fix, that is worth saying too.